A snowboarding gear company started by pros seeking to bring accessibility to the sport. With beginners in mind they needed a brand that would stand out amongst the intimidating selection of brands, and allow for anyone to feel prepared to get some AER.
The logo and branding needed to feel approachable for people who are new to the sport, and be able to apply across a variety of applications.
For a brand that seeks to be a fun alternative to the mainstream sporting brands, a mascot built into the logo felt like a natural fit. The AER Bear went through many variations, to land on a character that would be scalable as well as interesting enough to stand alone. The final mascot is refined in complexity, but the geometric forms are hand drawn to soften the overall feel.
A personality forward logo for a personality forward company.
SKETCH
DIGITAL
