Client launching a rain gutter installation business seeking a logo design to attract new customers by building brand awareness.

The business is run by two young men whose primary request was for their branding to feel trustworthy and approachable, knowing that their age makes them appear the opposite. The design direction then focused on simple shapes with clean typography, all wrapped in a comforting colour palette.

Applications of the logo includes apparel, vinyl vehicle decals and business cards - with the intention of further applications once the business is established. With this in mind the logo had to be adaptable for both varying surfaces and sizes.

Legibility remained a top priority, especially for digital applications, knowing that the primary demographic of the business is homeowners (whose older population may require higher contrast levels for accessibility).

"Zoe was patient and helpful with guiding us through the process of designing how we want our brand to look. Zoe did an amazing job, and we look forward to working with her again in the future."

Ole Cameron, Brentwood Gutters