Professional first-aid instructors who are hired to train various groups. Their mobile training model allows them to go wherever the client is, making first-aid training accessible to more people. They need for their branding to be professional and refined, to communicate the service as well as the intention of doing things differently than the rest of the industry.

The field of private first-aid services is cluttered with logos that lack simple confidence. To stand out amongst this crowd we needed a logo that was simple in form, and could also be applied as only an icon or wordmark.

The final design combines the recognizable first-aid cross with a wave of bold stripes. Effectively capturing the bold mission of the business, without sacrificing the professional tone.